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Hi, I'm Ashley!

Senior Product Designer
Joyful Design Systems Advocate

I specialize in elevating design systems through strategy, education, and tooling to empower teams and drive adoption. As the Design Systems Education Lead at Capital One, I led the training transformation for our enterprise system, tripling portal usage, and training 600+ designers. Currently based in Washington, D.C.

Outside of work, I'm inspired by movement, nature, and what makes people light up.
Whether I’m dancing, painting, or writing poetry, I’m always exploring new ways to blend storytelling and delight.

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Say hello!
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Experience

Expertise & interests

Achievements

Senior designer, Capital One ​

2025 - Present· Design Systems

Education lead and design kit tools builder for Enterprise​

 

Product designer, Capital One ​

2022 - 2025 · Design Systems

library tooling and strategic Figma variables project lead

Product designer, Olin Business School at Washington University

2021 - 2022 · UI/UX Design

Design strategic consultant for startup business ​

Digital Designer, HealthStream​

2021 · Marketing

Developed creative marketing strategies and UX design assets

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Mountaineer Designer Award ​

Jan 2025  · Capital One

Chosen out of 609 designers at the company as designer who "climbs high" to champion craft excellence within community

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My Name is Service:

Social Impact Award

May 2022  · Gephardt Institute for Civic and Community Engagement

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Governor's School for the Arts

Tennessee Top Talent Award · 2017 · Maximum talent scholarship recipient​

Cheekwood Arts Museum Gallery Show ·  Scholastics Art & Writing Awards · Gold Key recipient · Artwork display in Cheekwood Museum, TN

Education

Sam Fox School of Design  at Washington University in St. Louis · 2022 Cum Laude

BA in Communication Design,

Minor in Business of the Arts​​​​​​

I turn complexity into clarity—and empower design teams to do the same! I bring a user-centered, systems-minded approach rooted in research, behavior change, and practical outcomes. With a background in UX, design systems, motion, branding, and education, I collaborate across disciplines to build scalable, intuitive solutions that empower teams and drive impact.

Designer Toolbox

Figma · Rapid Prototyping · Adobe Suite (Photoshop, Illustrator, InDesign, PremierePro, After Effects, Lightroom) · Lucidspark · Jira · Miro · InVision · Google Ad Analytics · Google Suite 

Licenses & Certifcations

How to Design for Accessibility: UX Designers (WCAG) ·

Google Ad Analytics: Beginner Certification

Extra! Extra!

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My favorite art medium is watercolor, in particular Japanese pigments called "Gansai" (not to be confused with bonsai)!

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Cooking is my love language, and most recently I've been dabbling in homemade rosemary sourdough, dumplings, and any kind of soup. Ask me about food anytime!

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I've danced since I was little, and have taught salsa dancing classes at my studio! The Creative Habit by modern dance choreographer Twyla Tharp inspired my approach to creative thinking and living.

Let's chat!

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© made with love by ashley zhu

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